Welcome to our New Assistant Deputy Minister, User Experience and Engagement

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Jasmine Bouchard, New Assistant Deputy Minister, User Experience and Engagement

Jasmine Bouchard, New Assistant Deputy Minister, User Experience and Engagement

I am very pleased to announce that Jasmine Bouchard, head of services to the public at the city of Gatineau's library, has accepted the position of Assistant Deputy Minister, User Experience and Engagement, at Library and Archives Canada (LAC). She joined us on November 15.

Previously responsible for services offered at the Bibliothèque de Gatineau's 11 branches, Ms. Bouchard led a vast modernization project aimed at delivering programs, services and infrastructure to meet the needs of residents.

Improving user experience, building partnerships, developing inclusive services and providing cultural leadership have been at the heart of her achievements, both at the Ville de Gatineau and the University of Ottawa. At the University of Ottawa Library, she implemented innovative programs and services that involved the establishment of new collections in a variety of formats and the transformation of spaces. These changes resulted in a significant increase in traffic and the formation of lasting relationships in the academic community. Ms. Bouchard has also played a vital role in the modernization of user services currently under way at the Gatineau library and the creation of additional networks and services to attract and retain new clients.

Ms. Bouchard has accepted the challenge of setting up a new User Experience and Engagement sector at LAC. With a master's degree in information science and extensive experience in our areas of activity, her understanding of issues and trends, combined with her strong management skills, will help us to accelerate our transformation and to identify and meet the needs of our users.

Leslie Weir
Librarian and Archivist of Canada

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